Steven Spielberg Essay -- essays research papers

Steven Spielberg   Ã‚  Ã‚  Ã‚  Ã‚  As a kid in Phoenix, Steven Spielberg charged admission to his home movies while his sister sold popcorn. Although Spielberg excelled at making movies he was not a good student. He hated school and was one of the most unathletic students there. His movie making career began at the age of twelve when his father bought a movie camera that Spielberg used all the time. Instead of doing his school work he was using the camera. While he was working with his mom and sister on his projects, his father helped him make miniature sets out of paper mache.He turned out his first production, with script and actors, when he was thirteen, and a year later he won a prize for a forty minute war movie titled Escape to Nowhere. At the age of sixteen, his 140-minute production, Firelight, was shown in a local movie theater. In college, his short film, Amblin was shown at the Atlanta Film Festival and led to the boy genius's Universal Studios directing contract at the age of twenty.   Ã‚  Ã‚  Ã‚  Ã‚  Spielberg learned his craft doing television work, which included an episode of the Rod Serling series Night Gallery and the classic cult movie Duel. His first feature, The Sugarland Express, was released in 1974, and he was soon offered the chance to direct a thriller about a great white shark terrorizing a small New England beach town. Jaws cost $8.5 million and grossed $260 million. Spielberg followed it up two years later with Close Enc...

EBooks vs. Traditional Books Essay

I have compared and contrasted eBooks and traditional books. There are many similarities on these different kinds of books as well as many differences. Reading is one of the most important things that have an impact on people’s life. Technology now has also made an impact on books. Now there are e-readers like: kindle, nook, and IPad. The first kind of book is the EBooks. There are many positive things about the e Books. E Books are very useful for traveling, it doesn’t take much space, or it doesn’t weigh much. Some EBooks also have backlight to help them when there isn’t much light. EBooks are also efficient like their battery can lasts for more than 10 days. EBooks also allow the readers to format the fonts and size of the text. The second kind of book is the Traditional Books. Traditional books are available in libraries and bookstores, most of the time you can even read there because they are very quiet. Readers pick up books and are able to visualize how close they are to conquering those books, and how far they have come in doing so. Even after you have finished reading the book you can get profit out of it by selling it. You also don’t have to carry around an electronic device that you might get damaged with watch as to traditional books they pages only get wrinkled. A book seems so worthless compared to an EBook, but it has its own advantages. A book that is on a shelf would last longer than an EBook, for an e-reader’s battery will eventually run out, and the books that were saved in your device may get lost. A paper book is not as fragile as an e-reader, if you drop an e-reader it may get more severely damaged than a paper book. A paper book’s cover attracts customers with visual appeal, and the feeling of the paper itself and flipping the page is something that only paper books have. The designs of paper books tend to make them look beautiful too. Paper books remain readable for many years, but e-books will keep develop as technology develops; so you have to frequently replace it. Some paper books also have more value than e-books,  especially historical books. Despised all the differences, there are similarities between paper books and e-books. One similarity is that both paper books and e-books purpose is to give knowledge and entertain readers. Another similarity is that both books have variety of books that you could choose and read. They also transmit the author’s message to the readers. You will never get tired of reading. Paper books and e-books/e-readers are both beneficial and they are useful in different times. You don’t have to worry about weight or space when you are traveling with e-readers, but the paper books give you physical appeal. So maybe e-books are better for travelers and paper books for collectors. People usually store paper books, instead of e-books in archives. Books were and will always be part of our daily life.

Critically consider psychological explanations of love Essay

There are three psychological theories of love, The Three Factor Theory of Romantic Love, Sternberg’s Triangular Theory of Love and Romantic Love and Attachment. The three factor theory of romantic love suggested by Hatfield and Walster, recognises two types of love, passionate love and companionate love. Whilst passionate love can be seen as an intense physiological arousal which involves a longing for the other person, companionate love is more a feeling of affection towards those whom we feel deeply about. Hatfield and Walster propose a theory to explain passionate love based on three factors; physiological arousal, appropriate love object and cultural exposure. The authors see love as a label that is placed on someone that we are physiologically aroused by. Experiencing this arousal will cause a person to state it is because of love, since this is what our culture teaches us happens when we are in love. This theory receives support from research by Dutton and Aron. In this study, male participants were interviewed on a high or low suspension bridge, by an attractive female. The results supported the prediction that those males interviewed on a high bridge felt more sexual attraction to the woman, presumably because they experienced stronger physiological arousal. The males on the lower bridge felt less physical attraction, presumably because their physiological arousal was not as strong. It is possible that this theory could explain certain experiences such as love at first sight. However, since most people seem to fall in love gradually, this would suggest that for the majority of individuals, the label, love, comes first rather that the physiological arousal. The theory is also more applicable to western rather then eastern or collectivist cultures. Sternberg defines love as – intimacy (sharing mutual understanding and emotional support), passion (involves physical attraction and sexual desire) and decision/commitment (involves the short-term decision that you love someone and a longer-term commitment to maintain that love). These three components of love can be combined in different ways to produce seven varieties of love; liking, infatuation, empty love, romantic love, compassionate love, fatuous love and consummate love. These seven types of love form a triangle. Consummate love being in the center as it is the strongest form of love since it involves all three components. Sternberg believes that people have two different types of triangle. The first is based on an individuals own theory of love and is formed in a cultural context from watching television, observing parents, reading books, including listening to fairy tales when young. The second triangle is based on the individuals’ current relationship. According to Sternberg when two triangles are similar, relationships tend to be more successful. The theory has practical applications – it is possible to measure the components in the two parties and then analyse the differences in the types of love shown by each partner. It helps pinpoint areas where change and compromise may be necessary. However, the components are rather vague, especially commitment, and it is therefore difficult to judge the basis on which one person decides to love another. Hazan and Shaver proposed that romantic relationships are attachment relationships, and that individual differences in adult attachment style, mirror those found by psychologists who studied attachment styles such as Ainsworth. So rather than love being formed in a cultural context, Hazan and Shaver believe that love originates from a person’s early relationship with a primary caregiver. This theory developed out of two earlier pieces of research by Ainsworth and Bowlby. Ainsworth’s strange situation and the observation that children have three different styles of attachment – secure, insecure/anxious resistant and insecure/anxious avoidant. Bowlby’s belief that the mother’s behaviour towards the child creates an internal working model that leads the infant to expect the same in later relationships. According to Hazan and Shaver, later love relationships can be predicted from a child’s attachment style. So therefore a secure child who had a positive image of a caring mother will have relationships in later life that are friendly, trusting and more enduring. A child classified as insecure/anxious resistant will have conflicting memories of the mother, both positive and rejecting, causing relationships in later life to consist of emotional highs and lows, with moments of jealousy and concerns whether their partners really love them. Insecure/anxious avoidant children will remember their mother as cold and rejecting and have relationships in later life where they fear being close to someone and believe love is not necessary for happiness nor is it long lasting. Hazan and Shaver’s research receives support from a number of studies in that there does seem to be a relationship between early attachment experiences and later attitudes and behaviour to love for example Feeny and Noller 1990. However the research has all been correlational in this area, so it cannot be claimed that early attachment causes later relationships behaviour. The relationship between the two could be caused by another factor. Kagon believes this other factor to be the temperament of the child. Infants are born with certain temperaments which determine the quality of their early relationships and these innate or genetic factors affect relationships throughout life. The three psychological theories of love provide partial explanations for this most intense of human emotion. Whilst Hatfield and Walster believe love to be a state of strong physiological arousal, Sternberg and Hazan and Shaver believe that love originates from a persons early relationships with a primary caregiver.

Chiang Rai Thailand Health And Social Care Essay

This is a quantitative research review on a survey conducted in 2008 in the northern state of Chiang Rai, Thailand. The survey investigates the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes, and health-related quality of life ( HRQOL ) in people populating with HIV/AIDS ( PLWHA ) in the northern part of the said state. Four hundred 22 topics were selected to take part in the research and from them informations were collected with the usage of four different questionnaires. The consequences revealed that symptom experience had a important negative direct consequence on the HRQOL as opposed to age, societal support, antiretroviral intervention and self-care schemes which had important positive consequence on the HRQOL. Furthermore, it was seen that societal support and antiretroviral intervention had an indirect consequence on the HRQOL through self-care schemes. With these findings, it was recommended that public ity of societal support and attachment to antiretroviral intervention must be achieved to heighten the quality of life of people populating with HIV/ AIDS. The rubric is dryly stated which included a minimum figure of words but still adequately describes the contents of the paper ( Day & A ; Gastal, 2006 ) . It is concise yet does non compromise its relevancy and does non sound uninteresting. It is briefly put together but still is moderately extended to explicate the research without overpowering readers with excessively much information. Furthermore, the rubric is formulated in a strong and simple mode which is really of import in guaranting readers will non be distracted or confused. The rubric presents the topic of the research which is the health-related quality of life in people populating with HIV/ AIDS in the northern part of Thailand. The research workers of this survey are Thitiarpa Tangkawanich, Jintana Yunibhand, Sureeporn Thanasilp, and Kathy Magilvy. Thitiarpa Tangkawanich, RN, Msc, Jintana Yunibhand, RN, Msc, PhD, and Sureeporn Thanasilp, RN, Msc, DNS are members of the Faculty of Nursing in Chulalongkorn University, Bangkok, Thailand while Kathy Magilvy, RN, PhD, FAAN is a professor of the College of Nursing of the University of Colorado, Denver, Colorado, USA. With all these academic certificates and makings, the research workers can be considered believable personalities in their several Fieldss of fortes. The research was made by well-thought-of professors and registered nurses. All of them have maestro ‘s grade while Tangkawanich is the lone one without a doctorial grade. The article uses an declarative or descriptive abstract to supply a brief sum-up of the chief points of the research ( Day & A ; Gastal, 2006 ) . Since the research surveies a societal occurrence in a quantitative attack, the research workers used this sort of abstract as it describes what transpired during the full research procedure. The abstract references the condensed signifier of the research purpose, which is to happen out the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes and health-related quality of life. The methodological analysis used in carry oning the research is mentioned although some information was excluded as they were discussed in item in the succeeding parts of the research. Four different questionnaires were used to roll up informations from the 422 respondents chosen for the survey. Using the Likert evaluation graduated table, the informations were analyzed and were so subjected to statist ical intervention with SPSS and LISREL. The abstract besides reports the major findings ( Day & A ; Gastal, 2006 ) which show that symptom experience has a important negative consequence on the HRQOL while the other staying variables had a important positive consequence. Additionally, societal support and antiretroviral intervention were besides found to hold an indirect consequence on HRQOL via self-care schemes. Last, the abstract of the survey suggests a recommendation for the health-care squad, together with the household and community, to advance societal support and guarantee antiretroviral intervention to heighten the quality of life in people populating with HIV/ AIDS sing the research findings. It besides illustrates the survey ‘s significance to clinical pattern. The research job is clearly presented in the debut of the article as it explains the principle behind the behavior of this survey ( Walsh & A ; Wigens, 2007 ) . The purpose in this survey is to look into the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes and the HRQOL in people populating with HIV/AIDS in northern Thailand. It examines whether or non relationships between these factors exist, what sort of relationships exists if there are any and how does it implicate the people with the infection and the likely intercessions to be taken by wellness attention squad every bit good. The debut was besides able to give a state of affairs about how people with HIV/AIDS in the involved survey puting live their lives. It gave a brief treatment about HIV/AIDS which significantly provides a good jump-start in explicating the entireness of the research. The debut states the scarceness in research stuff that focal point on the relationships among the variables identified, HRQOL and PLWHA, set uping the demand for the survey to be conducted. Although the debut was able to discourse the major points and variables in the survey, it did non include the restrictions. Additionally, the debut besides did non explicate the chief subject from a bigger international range to a narrow and more specific degree ( Day & A ; Gastal, 2006 ) . In amount, the debut was able to set up a clear logic, an analysis of old plants, background information and the chief intent of the research ( Walsh & A ; Wigens, 2003 ) . The broad literature reappraisal used in the research was able to give a good background about the major points in the survey. However, many other stuffs still could hold been used to further beef up the survey ‘s literature reappraisal. It is notable that the survey is supported by up to day of the month information which makes it more timely and relevant. The literature reappraisal utilized articles from many other research workers whose research end products have greatly provided helpful informations to the survey. The description of the present life conditions of the respondents ( Sukati et al. , 2005 ) , the self-care schemes that they use ( Panuwatsuk, 1998 ) , the symptoms and their correlativity to HRQOL ( Dodd et al. 2001 ) , the current antiretroviral intervention ( Heckman 2003 ) , all these and others, were taken from researches conducted from twelvemonth 2000 through 2007. The literature is able to show in text the theoretical construction from which the survey was anchored. With the sum of referenced articles presented in the literature, the balanced rating of back uping and opposing stuffs for the proposition is demonstrated. Since merely few researches surveies were made sing the indirect consequence of the many factors identified on the HRQOL in PLWHA, the necessity to develop a theoretical account that could show the direct and indirect effects of the forecasters on the HRQOL in PLWHA has clearly risen as stated in the literature reappraisal. Furthermore, of import mentions were acknowledged consequently to further reenforce the soundness of the survey. Notwithstanding, it may hold given an extended overview on the survey, but still it was non able to show a few important points. Although the literature illustrated a comprehensive background on the survey and the variables involved, it did non overtly cite the cardinal theoretical model. The survey is a quantitative research which tries to explicate a societal phenomenon. This connotes that no change of the environment was made and the respondents were non subjected to any signifier of controlled scene, therefore, variables involved are limited. Since this is a quantitative research, it must hold a sound hypothesis which will function as its anchor. But it is non stated alternatively, an implied hypothesis was used to see whether or non relationships exist among the forecasters: age, antiretroviral intervention, societal support, self-care schemes and symptom experience on wellness -related quality of life in people populating with HIV/AIDS. This is an illustration of a non-directional hypothesis ( Wood & A ; Haber, 2006 ) , where the hypothesis being tested is reversible but can be tested by geting informations and subjecting them to statistical analysis. The research workers used words that are largely clear and apprehensible. They did non utilize excessively many slangs in the he-man. Abbreviations like HRQOL, PLWHA and HIV/AIDS are besides clearly defined to avoid confusion. Footings besides have consistent and consistent definitions throughout the survey, particularly those operationally defined for this research ( Walonick, 2005 ) . The survey uses a cross-sectional quantitative survey with a non-experimental research design in placing the respondents ‘ degree of HRQOL in relation to their age, antiretroviral intervention, societal support, symptom experience, and self-care schemes. It means that an experimental survey utilizing a aggregation of informations on one juncture was made with a specific group of population all at the same clip ( Walsh & A ; Wigens, 2003 ) . It is the appropriate method to be used as it gives a snapshot of what happens in a chosen mark group or a phenomenon at one point in clip ( Babbie, 2010 ) . It is besides fit for this research as it is normally used in societal and medical scientific discipline. However, it besides has its failing or restriction since it merely captures the information at one specific clip as opposed to longitudinal surveies which involve a series of measurings taken over a period of clip ( Babbie, 2010 ) . Bing a non-experimental research, no use of the va riables was done and there was no effort made to alter the status, behavior or the environment of the variables as they are measured and analysed as they are. The respondents were merely made to reply questionnaires that will reflect their ain personal experience and at the same clip supply informations for the research worker ‘s perusing. The topics chosen for the survey are 422 people populating with HIV/AIDS who visited eight chosen outpatient infirmaries in the state of Chiang Rai in the northern portion of Thailand. Of which, 188 are males and 234 are females, with ages runing from 21 to 51 old ages old. The figure of respondents may non be sufficient to wholly stand for the mark population in the research puting but in many fortunes, a smaller sample size may be more important and useable in look intoing a state of affairs in deepness from different positions, while a big sample would be undistinguished particularly in societal researches ( Myers, 2000 ) . The research workers employed the lottery method without replacing in indiscriminately choosing eight infirmaries out of the 17 infirmaries in the northern state of Chiang Rai, Thailand. A random sampling method was so made to find the 422 topics who will be portion of the survey. They are people populating with HIV/ AIDS who visited the eight chosen outpatient infirmaries. The usage of lottery method in concurrence with simple random trying makes the choice of respondents more effectual and valid as it ignores repeat choices of component and gives more precise calculators ( Kalton, 1983 ) . Clearly, the attack used in sample choice and the sample size are doubtless stated. The research workers were able to methodically discourse the process undertaken in informations aggregation. They used four questionnaires to garner informations from the participants: societal support questionnaires, symptom experience questionnaire, self-care schemes questionnaire and health-related quality of life questionnaires. Each of these questionnaires has been carefully chosen and drafted for the survey. The three questionnaires for societal support, self-care schemes and health-related quality were all adapted from old research while the questionnaire for symptom experience was drafted establishing on the reappraisal of literature. The cogency and dependability of the questionnaires were greatly anchored on the internal consistences used for each questionnaire. The questionnaires are meticulously reviewed by the research worker to guarantee its ability to mensurate what it intends to mensurate ( Foddy, 1993 ) . However, no reference about pilot testing was made and this ma y be considered one of the survey ‘s failings. Creswell ( 2003 ) stated that ethical issues arise most normally in informations aggregation where confidentiality and namelessness are in careful examination. These concerns are recognised and acted upon by the research workers by guaranting respondents were given due protection and their safety is non abridged. The research workers acquired the blessing of the Ethical Review Committee for Research Involving Human Subjects and/or Use of Animals in Research, Health Science Group of Faculties, Colleges and Institutes, Chulalongkorn University, and the Ethical Review Committee for the Biomedical Group, Chiangraiprachanukroh Hospital, Thailand. With human topics involved in the survey, such blessing was obtained. The intent and methods of the survey were explained to the participants through the informed consent which acknowledges the participants ‘ rights are protected ( Creswell, 2003 ) . The consequences of the survey were presented clearly in graphical signifier and text. The consequences of the statistical intervention of the informations were explained in four concise yet extremely enlightening paragraphs while the demographics of the topics were presented in a more ocular and apprehensible tabular array ( Kumar, 2005 ) . The internal consistences of the informations, utilizing the Cronbach ‘s alpha were besides presented accurately, for societal support 0.8, for symptom experience which was clustered into six symptoms, weariness 0.88, nausea 0.92, diarrhea 0.93, depression 0.92, neuropathy 0.93 and anxiousness 0.92 ; for self-care schemes 0.77 and eventually for HRQOL 0.85. Given all these figures, readers are assured that the consequences are good calculated and analysed to guarantee that high degree of cogency and dependability is achieved. Four different and highly-structured questionnaires ( Overseas Learning Faculty 2004 ) were used in roll uping informations. The usage of questionnaires is the appropriate technique in obtaining informations for cross-sectional designed research or societal studies as it acquires first-hand information from the topics without change or use of their responses ( Bryman & A ; Bell, 2003 ) . On the other manus, SPSS and LISREL, statistical computing machine plans that perform higher computations and structural equation, were used for statistical analysis. Statistical interventions done with the said statistical tool are considered extremely right ( Norse School of Management, 2009 ) . The consequences of the information analysis show that path relationships between the variables were investigated to guarantee that important differences are non attributed to fluctuations in other relevant variables. It can besides be noted that the information analysis adequately showed the complete infor mation with the trial value, grade of freedom and chance for each identified variable, thereby giving more constituted consequences. The treatment of the research findings ties together all the pieces of the survey and gives a image of the survey as a whole. It relates and translates the figures to literature reappraisal therefore doing it more comprehendible and balanced ( Russel, 2002 ) . The research workers were able to travel back to literature and discourse that most of their research findings are consistent and similar with the plants antecedently done by other research workers on HRQOL in PLWHA. It besides tackled the deductions of the topics ‘ socio-economic position, gender, age, societal support, antiretroviral intervention, and symptom experience and self-care schemes to their health-related quality of life. The restriction of the survey was besides acknowledged where the usage of cross-sectional theoretical account was perceived to be the theoretical account ‘s failing since it merely gives a snapshot of the existent discernible fact at one point in clip ( Wood & A ; Haber, 2006 ) . Theref ore, it was suggested that future surveies should be conducted to further set up the causal relationships between the variables longitudinally over a longer period of clip to get enduring and more dependable research consequences. The decision coheres with and is supported by the consequences obtained. The research workers conclude that a causal theoretical account of HRQOL in PLWHA indicate that most factors have direct and indirect effects on the HRQOL. Consequently, age, societal support, antiretroviral intervention, symptom experience, and self-care schemes are considered to be important factors in explicating and foretelling the HRQOL in Thai PLWHA. Furthermore, self-care schemes link societal support and antiretroviral intervention with HRQOL in Thai PLWHA. The research workers besides presented the deductions of the survey which are really instrumental in the survey ‘s concluding recommendations. With the findings and decisions at manus, the research workers strongly recommend executable propositions to assist people populating with HIV/AIDS achieve a higher quality of life as they hurdle challenges of huge proportions, including HIV-stigma, deficiency of societal support, and mental wellness issues such as depression ( Jiraphongsa et al. , 2009 ) . The research workers gave motive on the publicity of societal support from the household and the community as it was found to be positively correlated with a better quality of life ( Fogel, 1998 ) . Observation to antiretroviral intervention, early symptom sensing and prompt intercession and pattern of self-care schemes must besides be ensured to accomplish a higher quality of life. The research workers besides pointed out the demand to carry on future research on this subject to get the better of the restrictions they met in carry oning this academic work for stronger and more dependable consequences. ( 2,770 words )

Latin American History and Society Essay Example | Topics and Well Written Essays - 1250 words

Latin American History and Society - Essay Example Hegemony and transculturation were majorly brought about by the colonization and importation of the slaves to provide labor in Latin America. European entry had both economic and political motivations, but also allowed cultural contact and exchange among Europe, Africa and America (Chasteen 6-118). Colonization by the European resulted to the enslavement of the natives to work for the Spaniards who provided all orders concerning the activities to be carried out. The main aim of the colonizers was to establish administrative dependency in which the local people were directly ruled. They also imposed social-cultural, religious and linguistic structures on the conquered population. They believed that their morals and values were superior. All population under colony had to be converted to Christianity. All those who were opposed to these introductions of beliefs and religious practices faced severe penalties and death, to some extent. Also, their lands were taken and given to those who converted to Roman Catholicism. This mobilization of the natives was to create labor force that was used to meet production quotas. Enslavement resulted to death of many since these were activities that they were not accustomed to. Spanish treatment of the indigenous population sparked fierce debates at their home regarding the issue of entailment of basic rights to mankind. This debate touched on religion being questioned, if those enslaved had souls (Chasteen 6-118). The enslavement of the Africans in the Spanish Americas started in 1502. This was after the abolition of the native enslavement. The monarchs gave permission to the colonist to import African slaves. Most of the blacks were migrated to Europe by the transatlantic trade. Although some of the blacks born in Spain were not slaves they still were subjected to cruelty and hard labor. The replacement of the natives slave by the Africans was accepted by time the Spaniards. Later on the slaves escaped to various destinations, some ended up in Florida where they were granted freedom after they converted to Roman Catholicism. In those sections they went to, they were given protection by the governments therefore making it hard for their masters to retake them. Settlement and protection of the slaves contributed to ending of the slavery. This resulted to linguistic and cultural links in the community they settled in. Acceptance of the Negros into the communities they ended up in constituted to sharing and mixing of various issues like marriages and creation of laws, that both protected the freed slaves and also the natives of the Latin America. Finally, the colonization helped to crease consciousness of an inter-dependent world community shared by everyone. 1b After European colonizing the Americans, they imposed all their morals and values to all those subjected under them. The Catholic Church and the Roman Empire ruled the Europe by the 1500. All the colonies of Europe therefore had to spread this religi on to all the natives regardless of their beliefs. This was evidenced by the crusades spread in the colonies. This was referred to as the divine right of conquest. Considering the fact that the Islamic religion had widely spread, it made it difficult for other people to change to Catholicism since many were already Muslims. The end result was the merging of the catholic monarchies in Spain and giving Catholic Church control power of religion

Unit 7 Case Manegment Seminar Research Paper Example | Topics and Well Written Essays - 250 words

Unit 7 Case Manegment Seminar - Research Paper Example However not all people accept change as some become very resistant. Recovery in this context refers to a process of change that an individual goes through in order to improve their health and wellness and try to reach their full potential. It can’t be confined only to people suffering from addictions only; it applies to all other people who are receiving human services. For example a person with a mental health issue and a disabled person will undergo recovery. So for a human service worker, recovery would be viewed as way of gradual change that helps clients to accept their situation and move on whereas for the client, it is the only and most important hope they can have once they get themselves in those situations. As a human service professional, when a client gets discouraged, I will ensure they learn to accept the situation and encourage them that they are not the only ones in that state. I will try and make them understand the purpose of life and ensure that I am in close contact with them so that they don’t feel neglected. I will also encourage and help them speak with others who have same experiences but have managed to overcome. When on a working service for a client, not one worker can be able to do all the activities. Different skills will be required at same time which on worker can’t deliver. For example, there could be people with different problems ranging from drug addict, mental illness, disabled etc. All these people would require different kinds of guidance and counseling which can’t be provided by one social worker hence need for many professional in that particular

Marketing an Australian wine to Hong Kong wine market Essay

Marketing an Australian wine to Hong Kong wine market - Essay Example   The paper tells that Hong Kong is one of the most densely populated areas in the world where full-time education is mandatory between the ages of 6 and 15. More than 90% of the children complete upper secondary education and over 25.5% of the population have attended post-secondary education. This suggests that the Hong Kong population is well-educated. The Hong Kong economy is open and dynamic. Housing in Hong Kong is at a premium and hence even four generations at times live together under one roof. Moreover, Hong Kong is still a conservative society where paternalistic affiliation is given importance. Nevertheless, youth from higher income families are more likely to participate in higher cost activities outside the home, like going to theatres or listening to operas. Those from lower income families would prefer to enjoy their leisure activities at home. Thus the target segment for the marketing plan is the young adults from affluent families. As far as wine consumption is co ncerned Hong Kong is the most mature wine market in Asia. However, the older adults prefer to consume wine and not the young adults. Students in Hong Kong universities generally do not involve in alcohol against the European students where 88% of them tend to consume alcohol beverages. Only 1.4% of the Hong Kong students are regular alcohol consumers and they start consuming alcohol on an average at 15.6 years. The most popular alcoholic beverage was beer followed by table wine. Hong Kong students are influenced by their peers in consuming alcoholic beverages possibly because it is a collectivist society. Only those who have completed tertiary education consume wine, as found in a study by Dewald (2003). Higher the education level, the more likely they are to consume wine. Since the Hong Kong youth stays with their families, home consumption is minimal. Apart from the nationals, the expatriate population in Hong Kong is high. Hong Kong women so far have shown no preference for wine but that is because they do not have much idea about wines (Ong-Wood, 2011). Based on these characteristics of the Hong Kong youth, the marketing plan would be devised. Positioning strategy Lifestyle of the local population has changed due to which food retailing and catering market has also changed. There is an increased trend towards healthy, functional and organic food as the youth has become health-conscious (Austrade, 2010). Women are also turning to wine as a part of their health and beauty regime as they believe that it enhances their skin tone and digestion (HKTDC, 2010). Since Hong Kong is a collectivist society and since the youth stays with their families, wine has to be positioned as a wellness product. Wine in Hong Kong is generally consumed in social settings, in bars and restaurants (Parker, 2010). Health is now a global concern and Hong Kong consumers believe that consuming two glasses of wine is good for health. Australian wines have been receiving recognition among the traders and the consumers. So far French wines have been dominating the Hong Kong market and hence Australian company Brown Brothers has to bear this in mind. Competition prevails in the Hong